client work first, then the things I own.
every card is a live site you can open right now. the case studies explain what went into each one.
WINNIPEG · HEADINGLEY
great horn construction
a family-run winnipeg renovation crew: homepage copy that names what homeowners actually fear, page builds in their own CMS, a recurring job-photo pipeline, and analytics that answer whether it worked.
read the case study →
RATHWELL · MANITOBA
n3 sales
a rathwell repair shop that also sells icom radios and compustar remote start. moved off squarespace, repositioned around the shop instead of a product grid, and given a scroll-driven hero that argues rather than decorates.
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BUILT FOR THE DARK
black line forge
cnc-machined billet aluminum wheel ring lights, sold direct. a dark, high-contrast storefront with a fitment checker, a sealed-build story, and an owners section.
visit the site ↗
GOLD TONE · NUMBERED RUNS
calvelle
a gold-tone jewellery label built on identity instead of discounting: numbered runs, an insiders list, and a storefront that runs at the edge. warm editorial art direction, nothing borrowed from a theme store.
visit the site ↗hotfix
patch notes for people who work with AI: hats and tees that ship as versions. sold-out drops are never deleted, only marked deprecated, and that mechanic is built into the data model.
read the case study →frames
photography under my own name: dark galleries, a drag-and-drop admin portal, and R2-backed hosting that costs nothing to run.
read the case study →nostedt ai
website chatbots that answer visitors, capture leads, and book calls for local businesses: brand, marketing site, engine, and client dashboards.
read the case study →nostedt
my own house, built to run the playbook I sell clients: the parent brand and entity graph, a managed-website platform, a google ads service, and an AI services agency, all under one label.
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