google ads for local businesses, run like bullion instead of a slot machine: audited first, built clean, and reported in plain english.

a read-only look at the account before anything changes: where spend leaks, what's working, and whether ads even make sense for the business. no pitch dressed up as an audit.
campaign structure built around how local customers actually search, with landing pages that match the promise of the ad.
flat retainer, no percentage-of-spend games. the incentive is results, not a bigger budget.
what was spent, what came in, what changes next month. a report the owner actually reads.